BUHL

About Us
Buhl is a company dedicated to the mass consumption sector since its founding in 1991. It markets leading brands across various segments, including Prime, Hawaiian Tropic, Schick razors and blades, Xmart, Loctite adhesives, and Clipper and Shark lighters, among others.

Our History
Twenty-five years ago, ANSELL Healthcare, a global leader in healthcare and protective barrier products, formed a strategic alliance with Buhl. As an Argentine company deeply committed to customer and consumer satisfaction, Buhl partnered with ANSELL to develop the Prime brand.

Our Brands
Today, Buhl is a market-leading company operating in the fast-moving consumer goods (FMCG) sector. Its product portfolio includes strong brands like Prime, Shark, and Xmart.

Strategic Partnerships
Continuing to pursue new challenges, Buhl has formed strategic alliances with Edgewell Personal Care and Henkel. Through these partnerships, Buhl has become the exclusive distributor of products such as Hawaiian Tropic sunscreens and Schick razors.

Global Distribution
Buhl distributes globally recognized consumer brands across five key business areas:

• Sexual Wellness
• Sun & Skincare
• Razors & Grooming
• Beauty Care
• Lifestyle Products

Founded in 1999 (company origin mentioned varies slightly), Buhl holds leadership positions in three of these business areas and distributes powerful international brands such as Prime, SKYN, Hawaiian Tropic, Clipper, and Loctite.

Innovation & Expansion
Buhl continues to explore new market opportunities and introduce innovative, leading global brands in Argentina, including Schick razors, Banana Boat sun care lotions, Schwarzkopf hair colorants and styling products, and the latest Loctite adhesives.

Our Mission & Vision
We are committed to creating value for our customers and consumers, positively impacting the communities where we operate. Our vision is to be among the market leaders, leveraging opportunities to propel the company forward through world-class innovation and cutting-edge technologies.

We understand that achieving this requires strong leadership, continuous value creation, agility in responding to dynamic markets, and adaptability to evolving customer and consumer demands. That’s why we are constantly pursuing excellence in quality, service, and sustainability.